What is Lorem Ipsum Text?
Lorem ipsum is scrambled Latin placeholder text taken from Cicero. The classic opening paragraph, "Lorem ipsum dolor sit amet, consectetur adipiscing elit...", is 69 words and 445 characters long. Choose paragraphs, sentences or an exact number of words above, pick plain text or HTML, and copy the result. The text is generated in your browser.
Lorem Ipsum is dummy placeholder text used in graphic design, publishing, and web development to represent content before the final text is available. It is a scrambled passage from Cicero's "de Finibus Bonorum et Malorum". The popular story of a 1500s printer using it has never been documented; it was in wide use by the 1960s, when Letraset transfer sheets carried it, and desktop publishing spread it further in the 1980s.
The standard Lorem Ipsum passage begins: "Lorem ipsum dolor sit amet, consectetur adipiscing elit..." This text is deliberately scrambled so it doesn't distract from the visual design: the eye treats it as text without the brain trying to read the meaning.
Why Use Placeholder Text?
HTML Output
Word Count & Characters
Origins of Lorem Ipsum
The Standard Lorem Ipsum Passage
This is the paragraph most designers mean by "lorem ipsum". It is a shortened and altered version of sections 1.10.32 and 1.10.33 of Cicero's de Finibus Bonorum et Malorum (45 BC), with words cut in half ("lorem" is the end of "dolorem") and invented words added.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
It has 4 sentences, 69 words and 445 characters including spaces. The first sentence alone is 19 words, which is why "Start with Lorem" makes the first paragraph a little longer than a random one.
What Each Setting Produces
| Setting | What you get | Typical size |
|---|---|---|
| Paragraphs | 4 to 7 sentences each, separated by a blank line | About 30 to 125 words, about 70 on average |
| Sentences | 8 to 18 random words, capitalized, ending in a full stop | About 13 words on average |
| Words | Exactly the number you ask for, lowercase, no punctuation | About 7 characters per word with the space |
| Start with Lorem | Output opens with the classic words (paragraph mode uses the 19-word sentence) | Adds recognizable filler for mockups |
| All Random | Every word drawn at random from the 106-word Latin list | Avoids the familiar opening |
| HTML | Each paragraph or sentence wrapped in <p> tags | Word and character counts ignore the tags |
You can ask for 1 to 50 items at a time. Press Regenerate for a new random mix.
Sizing Placeholder Text for a Layout
The generator's word list averages 5.9 letters per word, so each word takes about 6.9 characters once you add the space. Use that to request the right number of words for a fixed space.
| Space to fill | Characters | Words to request |
|---|---|---|
| Button or tab label | 20 | 3 |
| Headline | 60 | 9 |
| Card description | 120 | 17 |
| Meta description preview | 160 | 23 |
| Short bio | 300 | 43 |
| Product blurb | 500 | 72 |
English words are usually shorter than this Latin, so real copy of the same word count often takes a little less room. Leave some slack in fixed-height boxes.
Common Placeholder Mistakes
- Shipping it. Search for "lorem" and "ipsum" across templates, CMS entries and image alt text before launch.
- Testing only the average case. Also try one word, a very long word (German compound nouns, long email addresses) and an empty field, since those break layouts more often than normal text.
- Designing around perfect paragraphs. Real headlines wrap to 2 or 3 lines. Generate a few lengths and check each.
- Ignoring other scripts. If the product will be translated, test with real text in the target languages, including right-to-left scripts, not Latin filler.